Zahra’s vision is a world where each woman discovers and shines her own light — whether it’s a spark of inspiration, a guiding light, a fiery passion or a deep-rooted confidence. For when each of us is at our brightest, we transform the world around us, much like the magic created by a sparkle of fireflies on a summer evening.
Like the clients she passionately serves, Zahra’s professional and personal journey includes multiple chapters and transitions — some planned and majority serendipitous! After graduating from the Wharton School of Business at the University of Pennsylvania, Zahra began her career in marketing at Hanesbrands, Inc. Intrigued by the complex, inner workings of a large corporation, Zahra packed her things into her car and drove through a few states to leap into the world of management consulting in order to broaden her exposure to Fortune 500 companies. She joined Philosophy IB a boutique consultancy, where she partnered with client teams to define new product innovation processes, develop talent management strategies and project manage large-scale product launches, she realized her true passion was coaching leaders on how to effectively inspire others, champion the mission, manage their personal brands and navigate relationships, in and out of the office.
She decided to build on this passion and launched Fireflies Leadership Coaching after achieving her Certified Professional Co-Active Coach (CPCC) and Associate Certified Coach (ACC) designations from the Coaches Training Institute (CTI) and the International Coaching Federation. She is motivated by her desire to help her clients tap their innate potential in order to maximize their impact.



When you work with Zahra you can expect a dynamic and inspiring coach, instilling confidence, trust and respect in those around her. She will both, champion and challenge you with equal care. Bringing together her diverse experience, she brings a unique set of skills to the table to help her clients and organizations realize their peak potential. Zahra’s coaching style is informed and influenced greatly by advanced thinking and research across coaching, leadership, human behaviour and neuroscience. She’s particularly drawn to the relationship between what the client is verbally communicating and what they’re physically experiencing in their body and brain. Further advancing her own understanding of this enables her to incorporating all the senses and even movement to enrich her client’s learning. Check out her favourites here.
Outside of coaching, you will likely find Zahra embarking on her next international adventure, experimenting with flavours in the kitchen, or camping with her husband and spunky daughter.